Last updated: April 15, 2026

The New Vernon Truck Wash & Chrome Shop (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, interact with our services, or communicate with us.

This policy applies to our website, Shopify-powered store, in-store purchases, SMS and email communications, loyalty/rewards program, and related customer interactions.

1. Information We Collect

We collect personal information directly from you, automatically through your use of our website, and from certain service providers.

Information You Provide

When you interact with us, we may collect:

• Name
• Email address
• Phone number
• Billing and shipping address
• Order and purchase details
• Account information (if applicable)
• Customer service communications
• Loyalty/rewards account activity
• Reviews, photos, or other submitted content
• Any other information you choose to provide

Payment Information

Payment details are processed securely through our ecommerce platform and payment processors. We do not store full credit card information on our own systems.

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Browser type and device information
• Pages viewed and time spent on site
• Referring websites or search terms
• Interaction with products, carts, and checkout
• Cookie identifiers and similar tracking data

2. How We Use Your Information

We use personal information to:

• Process and fulfill orders
• Provide customer service and support
• Communicate with you about orders, returns, or inquiries
• Administer and manage loyalty/rewards programs
• Request and display product reviews
• Send transactional messages (order confirmations, shipping updates)
• Send marketing emails or SMS messages (only where you have opted in)
• Prevent fraud and unauthorized transactions
• Improve our website, products, and services
• Measure advertising performance and improve marketing efforts
• Maintain business records and comply with legal obligations

3. SMS & Text Messaging

If you opt in to receive SMS/text messages from us:

• We may send order updates, promotions, and marketing messages
• Message frequency may vary
• Message and data rates may apply based on your carrier
• You can opt out at any time by replying STOP to any message or contacting us directly.

Your consent to receive SMS messages is not a condition of purchase.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep the website functioning properly
• Remember your preferences and cart
• Analyze website performance and usage
• Support marketing and advertising

Some cookies and tracking tools may be provided by third parties, including analytics and advertising providers.

You can control cookies through your browser settings. Disabling cookies may affect certain website functionality.

Do Not Track

Some browsers offer a “Do Not Track” feature. Because there is no consistent industry standard, our website may not respond to these signals.

5. Advertising & Analytics

We use third-party tools, including Google Ads, to:

• Show relevant advertisements
• Measure ad performance
• Understand customer behavior

These tools may track your interactions across websites using cookies or similar technologies.

You can manage your ad preferences through Google or your device settings.

6. Reviews & User Content

We may use a third-party service, including Loox, to collect and display customer reviews, photos, and feedback.

If you submit a review:

• Your name, content, and any submitted media may be publicly displayed
• We may use your review for marketing or promotional purposes

You should not submit sensitive personal information in reviews or public content.

7. Loyalty / Rewards Program

If you participate in our loyalty or rewards program:

• We may track purchases, points, and redemption activity
• This information is used to administer rewards and provide benefits
• Loyalty activity may be associated with your account, email, or phone number

8. Sharing of Information

We do not sell your personal information for money.

We may share your information with trusted third parties necessary to operate our business, including:

• Shopify (website and ecommerce platform)
• Payment processors
• Shipping carriers (such as USPS, FedEx, and UPS)
• Omnisend (email and marketing communications)
• Loox (reviews and user-generated content)
• Advertising and analytics providers (such as Google Ads)
• Fraud prevention and security providers

We may also disclose information:

• To comply with legal obligations
• To protect our rights or prevent fraud
• In connection with a business transfer or restructuring

9. California Privacy Rights

If you are a California resident, you may have the right to:

• Request access to the personal information we have collected about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to certain exceptions)
• Request information about how your data is used or shared

To submit a request, contact us using the information below.

We will verify your request as required and respond in accordance with applicable law.

We do not sell personal information in the traditional sense.

10. Email Communications

If you opt in to receive marketing emails, we may send you updates about products, promotions, or company news.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email.

We may still send non-promotional messages related to orders, returns, or customer service.

11. Data Retention

We retain personal information as long as necessary to:

• Fulfill orders and provide services
• Maintain loyalty/rewards accounts
• Maintain business and tax records
• Resolve disputes and enforce agreements

Retention periods vary depending on the type of data and purpose.

12. Data Security

We use reasonable safeguards to protect your personal information.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us and we will address it promptly.

14. Third-Party Links

Our website may include links to third-party websites or services. We are not responsible for their privacy practices.

15. International Users

If you access our website from outside the United States, your information may be transferred to and processed in the United States.

16. In-Store and Marketplace Purchases

If you make a purchase in-store or through a third-party marketplace (such as TikTok Shop, Amazon, Walmart, or eBay), your information may also be subject to the policies of those platforms.

17. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

18. Contact Information

The New Vernon Truck Wash & Chrome Shop
2351 West Main Street
Barstow, CA 92311
Email: newvernontruckwash@gmail.com
Phone: (760) 256-0306